Online Certification

Master Digital Marketing Strategy for Australian Businesses

Acquire practical skills in SEO, SEM, social media, and content marketing over 8 weeks, culminating in a complete campaign plan.

Enroll in Course View Module Details
Curriculum preview
Engage Forward
M01
Digital Marketing Foundations
5 lessons · 1h 30m
M02
Search Engine Optimization (SEO)
7 lessons · 2h 0m
M03
Search Engine Marketing (SEM) with Google Ads
6 lessons · 2h 15m
Your instructor

Dr. Alex Thompson

Lead Digital Strategist

Dr. Alex Thompson has over 15 years of experience in digital marketing, working with Australian businesses from startups to large enterprises. He specializes in data-driven strategies and performance optimization. Alex holds a PhD in Marketing and has taught at several universities.

PhD in Marketing, University of SydneyCertified Google Ads ProfessionalMeta Certified Marketing Scientist15+ Years Industry Experience

What you'll learn

M01

Digital Marketing Foundations

Understand the digital marketing landscape, key channels, and how they integrate into a cohesive strategy.

1h 30m•5 lessons
M02

Search Engine Optimization (SEO)

Learn on-page, off-page, and technical SEO techniques to improve organic search rankings and drive traffic.

2h 0m•7 lessons
M03

Search Engine Marketing (SEM) with Google Ads

Create and manage effective Google Ads campaigns, including keyword research, ad copy, and bidding strategies.

2h 15m•6 lessons
M04

Social Media Marketing Strategy

Develop strategies for major social media platforms, focusing on audience engagement, content creation, and analytics.

1h 45m•5 lessons
M05

Content Marketing and Storytelling

Plan, create, and distribute valuable content to attract and retain a clearly defined audience.

1h 50m•6 lessons
M06

Email Marketing Automation

Build email lists, design compelling campaigns, and automate sequences for lead nurturing and customer retention.

1h 20m•4 lessons
M07

Analytics and Reporting

Measure campaign performance using Google Analytics, interpret data, and generate actionable reports.

2h 0m•5 lessons
M08

Integrated Digital Marketing Campaign

Apply all learned concepts to develop a comprehensive digital marketing campaign plan for a real-world scenario.

2h 30m•3 lessons
Testimonials

What people say

The course provided clear, actionable steps for improving our online presence. We saw a 20% increase in website traffic within three months of applying the SEO strategies.

Sarah Chen
Small Business Owner, Sydney

I learned how to effectively use Google Ads and Facebook campaigns. My first campaign generated a 15% higher conversion rate than previous attempts.

David Lee
Marketing Coordinator, Melbourne

The content marketing module helped me structure our blog for better engagement. Our average time on page increased by 45 seconds.

Emily White
Content Specialist, Brisbane
8 Weeks
Course Duration
100%
Online Learning
40+
Practical Exercises
24/7
Access to Materials
FAQ

Frequently asked

What are the prerequisites for this course?

No formal prerequisites are required. Basic computer literacy and an interest in digital marketing are beneficial. We start with foundational concepts.

How much time should I dedicate each week?

We recommend dedicating 5-7 hours per week to cover module content, complete exercises, and participate in discussions. This includes video lectures and readings.

Will I receive a certificate upon completion?

Yes, upon successful completion of all modules and the final project, you will receive a Certificate of Completion from Engage Forward.

What software or tools will I need?

You will need a computer with internet access. We will introduce you to free and trial versions of industry-standard tools like Google Analytics and Meta Business Suite.

Is there support available if I get stuck?

Yes, our instructors and teaching assistants are available through dedicated forums and weekly Q&A sessions to answer your questions and provide guidance.

Can I pay for the course in installments?

Yes, we offer flexible payment plans. You can choose to pay the full amount upfront or opt for three monthly installments. Contact us for details.

Advance Your Marketing Career

Enroll today to gain practical digital marketing skills and industry-recognized certification.

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